Frank Tornatore

Position Held

Digital Marketing Manager

Dates

0000 - Present

Details

Rank Group Digital Marketing Manager July 2013 - February 2014 Managed agency relationships in different projects for brand activation Set-up and managed affiliate Program and long-term commercial partnerships Managed SEO including agency and optimization Created Marketing strategies for multicultural sites for social media leading the large-scale transformation team. Worked with key KPIs tools, assessing digital acquisition performance by channel and determining strategies to continuously optimize performance. Manager of Digital advertising, PPC and SEM Achievements : Increasing company revenues 15 % in the time I was in charge of these functions. Launching a multi affiliates sites successfully, controlling cost of Acquisition Achieving first listing for both web sites under plan key words in the SEO program.

Position Held

Marketing Manager

Dates

0000 - Present

Details

Marketing Manager Virtualneo agency January 2012 - June 2013 London, UK Managed all activities related to the customers brands to ensure it is presented in a manner that consistently reflects the Brands strategic direction. Prepared and implemented marketing plans and the UK promotional/communication calendar. Dealt with several financial clients , peer to peer financing, banks and other financial institutions and other fields. Built marketing budgets and maintained marketing and advertising expenses within clients set budgets, with a clear compelling vision of their needs. Managed the social strategy and execution of our brands to meet local and global brand goals. Managed and participated in national and regional trade shows, sponsored events and sales meetings. Achievements : Increasing clients revenues between 15 and 25 % in the time I was in charge of these functions. Achieving first listing for both web sites under plan key words in the SEO program.

Position Held

Marketing Manager

Dates

0000 - Present

Details

Marketing Manager MTG-bet24.com June 2009 - December 2011 London- Malta In charge of several e- commerce sites in different languages optimizing brand activation In charge of affiliate program as a strategic plan of large -scale transformation of traffic. Led compelling, clear, effective communications to support acquisition channels as well as realizing the base management objectives. In charge of developing a database to include all of our customers, follow the buying patterns, research their buying behavior and analyze market trends. Managed a team of marketing professionals, up skilling the team and managed innovative mufti-channel marketing campaigns and digital transformation. Achievements : Increasing revenues between 15 and 18 % in the time I was in charge of these functions. Achieving first listing for both web sites under plan key words in the SEO program. Social media campaigns

Position Held

Online Marketing Manager

Dates

0000 - Present

Details

Online Marketing Manager Eurogaming January 2007 - May 2009 London- Malta Setting and executing effective web-based and off- SEO plans to position, drive business awareness and growth true to the best possible positioning in search engines. Defining and implementing, new potential commercial business associates and affiliates and establishing opportunities for long-term relationships and collaborators. Developing a global corporate communications strategy and developing a crisis management strategy for the brand Managing all corporate media relations and digital transformation Working with the companys top management in developing a consistent corporate image and identifying across all markets promotional materials and effective internal and external communications. Achievements : Increasing clients revenues between 35 and 45 %. Lunching a multi affiliates sites successfully, controlling cost of Acquisition, social media campaigns Achieving first listing for both web sites under plan key words in the SEO program. Winner of the 2008 Cap Euro Global Award for best affiliate program under the category of bingo.

Company Name

NCR

Dates

0000 - Present

Details

Head of Digital Marketing -E commerce Manager NCR January 2006 - December 2006 London, UNITED KINGDOM Managed a team of marketing professionals, managed innovative multi-channel marketing campaigns Oversee different online properties in different languages. B2B and B2C marketing experience CRM - Email and Direct Mail experience Worked on SEO of different sites Managed PPC and Social Media campaigns Developed KPI reports based on Analytics Developed a global corporate communications strategy and developing a crisis management strategy for the brand Achievements : Increasing number of clients between 15 and 20%. Achieving first listing for both web sites under plan key words in the SEO program.

Company Name

Iberia

Position Held

Country Manager

Dates

0000 - Present

Details

Country Manager : Iberia, Portugal and Italy Worldspan January 2004 - December 2005 Madrid-Milan, Spain Responsible for providing service and support to over 35 online travel agencies online and hotel chains online. In charge of digital transformation Implementing offline marketing strategy - printed media, Yellow Pages, trade fairs, etc. Responsible for online marketing and bringing online companies up to first class brands throughout Southern Europe. Complete responsibility for company performance in the local market. P and L responsibility for new direct sales, account management, indirect sales and sales operations across the region. Duties included negotiating, managing and leading partnerships with named key online companies, media and providers. As well as establishing key online partnerships to extend company exposure, and attract customer based relationships. Forged strong relationships, to implement strategic plan, with key stakeholders within the company to ensure collaboration across all departments, reporting in a matrix environment, among customer companies such as lastminute.co.uk , edreams.com, expedia.co.uk, hotel.com and others.