Account Manager – Job Description
Simon Thompson on Account managers work in advertising or digital/direct marketing, taking control of an advertising or marketing campaign.
It’s a creative role, but also a resolutely commercial one. You’ll need to be able to budget and delegate just as much as you’ll brief designers and inspire clients.
Account managers are usually responsible for a portfolio of accounts. They project-manage, deliver presentations and maintain current clients while generating new ones.
As a result, they need to be confident, persuasive and dynamic, with excellent organisational and time-management skills and a strong business, as well as creative, sense.
Industry experience is as important as qualifications, but having an HND or degree in advertising, marketing, communications or business management will do you no harm at all. Industry-specific qualifications such as a postgraduate diploma in marketing or a CAM (Communication, Advertising and Marketing) diploma in digital marketing are also available.
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Other recommended resources:
Communications, Advertising and Marketing (CAM) Education Foundation
A training resource connecting you to the qualifications that will get you ahead in the account management world. Check out their course directory to see if you can specify further or broaden your prospects.
Design Council
A central portal for design in the UK dedicated to inspiring, promoting and supporting its members to create the best new design across the whole spectrum. They publish key research, offer career and business guidance and blog all the latest in the design industry which can be really useful for account managers wanting to keep on top of the newest design developments.
Creative and Cultural Skills
The National Skills Academy for the creative industry, this website is great for figuring out the path you need to take to get into design and account management with a wide range of training opportunities to supplement a degree or diploma or get you several steps closer to higher education.
Chartered Institute of Marketing
A chartered mark for those involved in marketing, CIM also offer a wide range of marketing courses that can supplement an account management application. They also conduct a wide variety of research that is available online through their membership.
M&M Global
For all media and marketing professionals, the M&M Global magazine resource keeps you on top of the world of public relations and advertising through news, information, insight and professional development.
